7 Reasons You Should Be Using WordPress For Your Small Business

7 Reasons You Should Be Using WordPress For Your Small Business

WordPress is a ubiquitous blogging software and CMS that powers millions of websites around the web. It’s ease of use, flexibility and secure design make it a popular choice for nearly anyone looking to launch their own website. What makes WordPress unique is it can be quite simple to use for the beginner, while still being a powerful solution for developers and designers of all skill levels.

If you’re still on the fence about launching your website and either budget or lack of knowledge is holding you back, check out these 7 reasons why your small business should be using WordPress.

#1 WordPress is free.

This is a major plus for small businesses. With so many expenses to deal with throughout the year it’s nice to know you can get a powerful CMS and blogging software for absolutely free. All it takes is a simple download. Of course, you still need a domain and web hosting, but these are very affordable.

#2 WordPress is easy to use.

When it comes to updating your site, WordPress makes things simple. If you have ever used Microsoft Word you should have an easy time learning how to create and publish posts within WordPress. You’ll also find that uploading images are very simple as well.

The best part about WordPress is that it is easy to find an answer. A simple search on Google will uncover tons of tutorials for every experience level. This means you can save money by maintaining your own site versus hiring a webmaster for simple tasks. It also means you can update your site more frequently, which is necessary for building traffic and rankings in the search engines.

#3 WordPress makes it easy to have a professional presence.

WordPress uses themes to change its look to different designs. There are thousands of both free and paid themes, but the best part is that a real nice, professional theme will only cost about $35 – $45. You can find the perfect theme for your business through sites like Themeforest.

#4 WordPress is optimized for SEO.

Search engine optimization is the process of fine-tuning your website to appear in Google under the keywords your customers would use to find your business. SEO can be a very complicated and delicate process. WordPress makes the job easier by using clean code and highlighting information the search engines are looking for. You can expand these features through plugins like WordPress SEO.

#5 WordPress is simple to expand.

If you wanted to add extra features to a regular HTML website it can require an extensive amount of effort, depending on the task. WordPress can be the same way, but a lot of this can be sidestepped through the use of WordPress plugins. These plugins allow you to search for features to add to your site, add them, and customize to your needs. For example, say you wanted to add a review feature to your site — there’s a plugin for that. Do you want people to be able to share your content? You’ll find plenty of social sharing plugins as well.

#6 WordPress makes mobile easy.

Mobile is big online. More and more people are using their smart phones to search for local businesses, so if your website isn’t up to the task chances are they might click away before they walk through the door. What makes WordPress so great is the fact that there are a lot of themes that are responsive. Not only will you have a mobile site, you’ll have a website that displays good across multiple devices — from desktops to smart phones to tablets.

#7 WordPress is constantly being updated.

WordPress is a free, open-source project with developers from around the world contributing to make it better and more secure. This is important. You want a software that is constantly being updated as new cyber threats and vulnerabilities come out. You also want a system where user experience is at the center of development when it comes to new features and functionality. With WordPress that’s exactly what you get.

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Post Written by
Greg Middlesworth is the owner of URLjet.

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