A Turkey’s Guide To Thanksgiving Marketing

A Turkey's Guide To Thanksgiving Marketing

Thanksgiving is about fun, family… and eating a lot of good food. It’s also the time of year we reflect on our blessings and be thankful for what we have. Thanksgiving is one of my favorite times of the year. There is nothing quite like relaxing with the family, with the bustle and activity of food being prepared, children playing, and the football game sounding in the background.

That’s not all the holiday season brings. It’s also a time of year when shoppers come out in full force. For a lot of businesses, this is the “make or break” season, so it’s incredibly important to be prepared for what’s coming.

A lot of shopping occurs this time of year, so much in fact that Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.

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6 Small Business Marketing Tips For Thanksgiving

Creating an incredible Thanksgiving feast is a lot like creating the perfect marketing plan: it takes preparation, skill, a bit of cash. You also need people to show up. You don’t want the bird on the table without guests, just like you don’t want to put in the work and not have customers showing up to your business, or clicking the order button on your website.

Fortunately, we’ve put together a bit of information to get you going in the right direction.

1. Get started early

Procrastination will not get you to where you need to be, so the only way to pull this off is get started early. You don’t rush out on Thanksgiving to shop for supplies. If you have before, you’re well aware that it turns Thanksgiving into a stressful chore; scrambling to the store, preparing the bird, hoping to get dinner done in time. It takes all the joy out of the holiday and you work yourself to the bone trying to get everything done at once. More times than not, quality suffer as well.

Start your planning early. Don’t put yourself in the position to have to make a mad dash to get things done. Strategize what you want to accomplish this holiday season and start laying the groundwork for a successful Thanksgiving marketing campaign.

2. Dress up for the holidays

What is a Thanksgiving meal without the dressing? It’s all the little things to make a great meal. You need stuffing, pie, mashed potatoes, and all the other fixings — especially if I’m coming for dinner.

The same goes for your business. Let your customers (and potentials) know you are one with the seasons. If you own a brick-and-mortar establishment, make sure to add some festive Thanksgiving decorations. This simple touch will add warmth and get people in the spirit of the holidays. If you only do business online, why not add some Thanksgiving touches to your website?

3. Host an event

Beyond the food, Thanksgiving is about coming together with family and friends. Hosting an event for your customers, whether online or in the store, is something that can help you leverage the holiday season and bring your customers closer to you.

This is important. It will help you build brand loyalty. Without differentiating yourself from the competition, customers are left comparing apples to apples.

4. Send calendars or cards to your customers

Have you ever sent out postcards to family and friends during the holidays? The reality is that with social media becoming such a huge part of our lives, the old pen and paper often fall by the wayside.

This makes the impact of receiving a postcard, letter, or calendar, even stronger. Try to put together some gifts for your customers. I’m sure they will be “thankful”.

5. Don’t skimp on marketing materials or advertising

There are a lot of people that go all out for Thanksgiving. Maybe that is not you, but I will venture a guess that there is at least someone in your family or circle that is known for cooking an excellent meal for Thanksgiving. They don’t skimp on things. They take no shortcuts. Everything has to be homemade (or close to it).

You should take this same approach to your holiday marketing. Pay attention to the details and don’t skimp on doing what you need to do to get the word out. Set aside a budget for paid advertising, and be sure to have money / time set aside to bring the best to the table.

6. Cross promote

Thanksgiving is about coming together, so a cross-promotion strategy this holiday season might be the perfect choice. Teaming up with another business doubles your audience, and increase your marketing budget — you don’t have to worry about everything coming out of your pocket. On the other side of the coin though, you’ll want to make sure you partner up with a business that does not compete with you directly, but offers something that your customers would appreciate.

Do you have any Thanksgiving marketing tips to share?

 

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Post Written by
Greg Middlesworth is the owner of URLjet.

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