Posts Tagged: "building traffic"

5 New Year Resolutions To Make For Your Website (Or Forum)

5 New Year Resolutions To Make For Your Website (Or Forum)

A new year will soon be upon us any day now. I suppose it’s time to start rolling out the resolutions and setting goals for the new year. In fact, I don’t suppose. I would say it’s an absolute must.

Whether you have a website for your business, a blog, or own a forum it takes work to see success. Building an online business or community is no easy feat — it requires a great deal of work. The problem so many website owners face is not having direction. You need to set goals.

Are you ready to make some resolutions for the New Year? Here are a few we can all agree on:

My New Year’s resolution is to…

Increase my traffic by 100%

This is a resolution that most webmasters will gladly nod their heads to. The thing is, you need to be specific with your goals. Don’t simply say, “I want more traffic”. Put a number on it.

The same goes for email subscribers, Facebook fans or Twitter followers — pick a number for your goal so you know when you get there. In other words, be specific.

Make content and social media a habit

Social media and content are not slowing down in 2014. In fact, you can almost certainly expect them to be the gold standard for online marketing. If you are online, you need to be investing in content. There are a number of reason why. Here are a few:

  • Thought leadership
  • Organic search traffic
  • Owned content to share on social media

Good content helps your website perform in the search engines, and it builds trust with your visitors. It may take some upfront work or investment, but down the road when that organic (free) traffic is sending you visitors and customers I don’t think you’ll have any regrets.

Build relationships with influencers

This is important and if you are not doing this right now you are doing your marketing a disservice. It’s easy to get sucked into thinking all you need is links and high rankings, but at the end of the day it’s about relationships more than anything. Connecting with influencers can elevate your brand.

And, over time, you build a rolodex of influencers you can reach out to. A little more time, you become the influencer.

Work on my website like it’s my job

If you have a job, at any given moment you know exactly what you should be doing. In fact, if you’re not doing that right now there is a good chance you’ll hear about it. Despite what some may claim, working online is just as much of a job as… well, a job.

No matter where you’re at right now with your website or forum, clearly defining what tasks you should be doing day-to-day is a must. Having a routine and system for marketing your site will nearly always deliver results.

Fortunately, there are some tools of the trade that will help you keep track of what you should be doing.

Google calendar is a free app that is bundled within Google Drive. It integrates with Google+, and is synced with your email. You can also create individual calendars, to keep everything in its right place.

Trello is a project management app that allows you to work with a team, or simply keep track of your daily ‘to-dos’. Trello uses a ‘list’ style interface, which gives it a natural workflow. Plus, it’s free.

Wunderlist is another ‘to-do’ list style app. What’s handy about this one in particular is that you can create individual lists for specific projects. For example, you can create individual lists for each website you manage, or separate your marketing activities into their own categories to keep your workflow neat.

Here are some examples:

  • Daily Task Checklist
  • Weekly Goals
  • Monthly Planning

I’m sure you get the point. Simply use the Inbox list to add reminders for your next-day tasks. For the things you do everyday, add those to the Daily Task Checklist.

Keep track of my progress

You won’t know when you made progress if you don’t track your progress. The first thing you need to do when building any website is install Google Analytics. Numbers are important. They do not lie. Keeping track of how your site is performing will help you make the right decisions. You’ll be able to see what works for you, what needs work, and what might not be working at all.

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The Real Way To Use Blogs For Traffic and SEO

The Real Way To Use Blogs For Traffic and SEO
Link building is hard work that takes time. There is no shortcut, it takes a combination of quality and quantity. While commenting on blogs will not get you the best quality links, it will still build your brand and collect organic clicks when done properly. But in order to do it properly you’ll need to formulate a strategy.

Your goal for gaining traffic from blogs should be to actually engage in a thoughtful conversation in your comments. Also, be sure to include a link to your website where it can be easily seen, either in your blog, signature, or at the end of your post depending on the blog you are posting to. Many well written blogs will inspire a continuing conversation, so be sure to leave thoughtful comments on the subject in order to get clicks on your link.

Your comments could be a new angle on the topic, additional information that the writer might have overlooked, or anything that adds to the discussion. The whole point is to say something that impresses or inspires others to join into the conversation with you. It will show that you are an expert in the niche or highly enthusiastic about the topic, which builds your brand and brings in website traffic through your link.

Find blogs in your niche

But before wasting your time posting on blogs that either do not have a lot of readers or do not pertain to your niche, put a little research into the blogs of your interests.

Alltop.com is a great resource to find tons of blogs pertaining to your niche. They gather the top blogs on several topics all in one place for you. You can create an account and easily sift through the blogs pertaining to your niche. The site even allows you to create custom lists for yourself and keep up on the latest blog posts.

Feedly essentially does the same thing, but it uses RSS feeds and e-mail updates. By using this tool all of the blog posts from your niche will be collected in one place. The conversations within the posts can be monitored and it will be easier to become apart of the conversations.

For mobile users, Flipboard is another awesome resource that can be used to do the exact same thing. It works both on android and apple devices. Users are able to subscribe to RSS feeds, blogs, online publications, and social media feeds. You can create customizable “magazines” or feeds pertaining to your niche, and easily comment through your flipboard account which can be linked to other accounts like Facebook, Tumblr, and Twitter.

Posting on social media groups to build traffic

There are several social media sites that you can also treat as blogs in order to further your traffic building strategy.

Depending on your niche LinkedIn could likely be one of the most influential areas to focus on due to their many groups centered around specific industries. Try using LinkedIn’s search or their group directory to find online communities built around your niche.

Treat the groups just like a specialized forum and integrate yourself within the community. Post well thought out and insightful comments just as you would with the blogs. The results may even have a better payoff than posting to most blogs because LinkedIn groups are tighter knit communities.

Essentially the same thing can be done through Facebook and Google+ groups as well. But it can be hard to keep track of all these social media sites so that is why Hootsuite can be a very important tool for your strategy.

Hootsuite will put all these social media feeds in the same place, making them easier to manage, read through, and post. It is particularly useful in tracking Twitter lists as well, which can be used to keep track of important bloggers you are following and keep up to date on their posts.

In addition to gaining organic traffic through your link while posting on social media groups, you may even form networks that could benefit you in the future.

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