Social Media: The Secret Sauce to Strategic Forum Marketing

Social Media: The Secret Sauce to Strategic Forum Marketing

Social media is something to leverage. Most people understand this. Bloggers do. Marketers do. For some reason, forum owners don’t seem to get it. Am I qualified to make that statement? Absolutely.

We host forums. That’s what we do.

I’ve been asked for tips on getting forum traffic more times than I can count, but what I’ve consistently seen across the board is a lack of participation in social media. Which, if you think about it, is ironic because the main focus of a forum is community.

This post is not going to cover how to boost participation on your forum. I’ll save that for another post, but if you have time you are welcome to look back on a few different posts we’ve done on starting a forum.

For this post, I want to focus on how to get people to your forum using social media.

Let’s start with Facebook.

Using Facebook for Forum Traffic

Don’t ignore the power of Facebook. With over a billion people on the site, there is a huge audience to tap into. The first thing you should do is start a fan page and post content that is relevant to your audience. Don’t skimp on design — a well designed fan page can significantly boost engagement and encourage people to interact with your page.

Posting links to threads on your forum is important, but remember to not overwhelm your fans. Also, don’t post links without adding an image that either expands on the topic, or is simply eye-catching. Posting a series of text posts or links with ugly images won’t help get people over to your forum.

Using Twitter for Forum Traffic

Twitter is a social network that you can afford to share all of the threads on your forum. In fact, it’s very easy to setup your Twitter account to automatically tweet new threads. We have created a step-by-step tutorial to guide you through the process.

Using Google+ for Forum Traffic

Depending on your niche, Google+ can be a good place to get started. Beyond the SEO value of sharing links on Google+, there are a variety of communities built around different topics. It might be a good idea to get involved and meet people in your niche. One thing to keep in mind is that, much like a forum, you are going to want to participate. Don’t just post a link and run.

Using Pinterest for Forum Traffic

If your forum has a resource section or some particularly popular threads you should consider adding them to Pinterest. All you need to do is create some catchy graphics that tie into the topic. Then, “pin” these on Pinterest and link back to the thread on your forum.

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Greg Middlesworth is the owner of URLjet.


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