How To Create A Landing Page That Converts

How To Create A Landing Page That Converts

 

Landing pages are one of the ultimate ways to attract new customers to your site — and ultimately increase sales. You can’t assume that new visitors reaching your site are going to wind up on your home page: if their search query matches another page on your site, it’s likely that Google will send them towards the most relevant page. This means that visitors from organic search can be reaching pages other than your homepage for the first time. This makes it all the more important to structure each page like a landing page. This insures you are putting your best foot forward, no matter what page your visitor lands on

 

A landing page  is like a first date, so try to make it more attractive and eye catchy with a clear cut Call To Action, that makes an elegant impression on the customers.

There are 8 main essential elements found in converting a page and they are:

C= Clear call to action

O= Offer

N= Narrow Focus

V= Very Important Attributes

E=  Effective Headline

R= Resolution and Layout

T=  Tidy Visuals

S=  Social proof of your site

Today, we are going to review some of the best landing page practices that will definitely let you gain more conversions, so that when a visitor or a customer clicks to your landing page they walk away happy and informed and you get a sale or new lead.

Create strong, uncluttered Landing Page content

As an owner, you probably do not have much time to connect regularly with your customers. For instance , a first impression on a date, you only get one before that person makes their decision about you, same thing applies to the landing page content. So, include clear line content, concise information and eye catchy headlines. You should use ‘’you’’ word to make a clear connection to the customers so that they can easily understand the facts about your product. Give your visitors the ability to scan the landing page quickly and be able to pick out the important information they need.

 Place a prominent call to action on your landing page

You should make your CTA [call to action] noticeable so that customers are clear about where and how to convert. You can use contrasting colors and blank spaces behind the CTA to make it and use simple words that can encourage visitors to take action.  You should give them clear information on what will happen after clicking to CTA. Give them the information on what to expect from your company after they have signed up. Even if you don’t make a sale from some of those sign up’s, think about it this way. You now have a new prospect and or “lead”. This person has just given you their personal information and is clearly interested in your product or services. You can now send them a follow up email with a first time customer deal or just some more info on why your company or product is a right fit for him/her.

Include a video on your landing page

A small image and a small length video is more helpful and clear for a visitor than a lengthy article. You can use a 30 seconds video on your landing page to increase the conversion rate.

Place customer testimonial on your landing page

Placing strong customer testimonials can convince visitors that your product or service is worth trying. Attaching the customer testimonial near the CTA will be a good strategy as it can encourage visitors and reinforce the positive conviction of your landing page.

Closing Thoughts

Without elaborating this more, I wanna stop myself here. So I hope you all understand the way to create a landing page that converts. Really a landing page is the overall impression of your service. Create something that speaks to your clientele, allow them to get clear and concise information about your product or services prior to them signing up for something. A landing page is a great way to showcase a new product or feature.

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Post Written by
Greg Middlesworth is the owner of URLjet.

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