Category: "Uncategorized"

vBulletin5 gets Spanish Language Support

Just released a Spanish language pack for vBulletin 5.1.1. German and French language packshave gotten excellent feedback and expanding language support to Spanish is a great addition.

The vBulletin 5.1.1 language packs for all three languages are now available in the vBulletin Members Area. If you would like to install one of these and have any questions on them, you can post in either the vBulletin 5 Support Issues & Questions or the language-specific sections of our forum, or contact support@urljet.com

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10 Local Marketing Strategies

10 Local Marketing Strategies

Local marketing can have a huge impact on your business. If you have a brick-and-mortar location it is an absolute must. But, even if most of your business is done online you can still benefit from local marketing. The more exposure you have in your local market, the more word-of-mouth business will come your way.

We’ve outlined 10 local marketing strategies that can help get you there.

Add Schema.org markup to your site.

Schema.org is semantic markup of data that helps search engines make the internet more structured and intelligble. Schema.org helps search engines identify local businesses, events, reviews, products and more through a simple standard used by all major search engines. It requires that you add a snippet of html to your web pages so that search engines can display microdata in search engine results.

Raven Tools has a free tool that allows you to easily create the correct microdata for your site. You can also learn a great deal more about rich snippets by reading this post from Moz.

Create and verify your Google Places page.

Create and verify your Google Places page.

Google Places “7-pack” in local search results.

If you want any chance of showing up in the coveted 7 pack in Google, you want to make sure that you have verified your Google Places page. The first thing you should do is create a Google+ page for your business. Next, verify your company address by requesting verification. You can verify your business by phone or by having a postcard mailed to your location.

Add Authorship to your site.

More and more marketers are talking about Google Authorship. No doubt you’ve seen people’s picture search results. That picture adds clicks. Site’s that display author pictures in search results get higher click-throughs, which means more visitors. One of the most touted benefits of adding Authorship to your site though is the increased SEO value. Jon Morrow published an epic resource that will walk you through everything you need to know about Google Authorship.

Google Authorship

See how Google Authorship makes your site stand out in the SERPs?

Claim your listings.

Local SEO is all about NAP: Name, Address, Phone. Those three ingredients are very important if you want search engines to show your business in local search results. Start by claiming all of your local listings. You can use GetListed.org to search local listing sites for your business, see where you’re listed, and double-check that your information is correct. It’s very important that all of your listings reflect accurate information.

Advertise with print.

Don’t ignore the power of print, even if your business is mostly online. First things first: get yourself some business cards. Having a business card to hand prospective clients will help seal the deal. It invokes trust. It makes your website seem “real”. Plus, you don’t have to worry about them remembering your domain.

Join local business organizations.

Local business organizations are great hubs for networking and promoting your business. Not only will you be able to connect with local business owners, you’ll be able to get a link to your website from the members page. Links like these are usually valued highly by Google and will help push you closer to page 1. If you have the time to network and want a good local presence, you need to do this.

Encourage testimonials on Yelp and Google+.

BIA/Kelsey, along with ConStat conducted a study that found nearly all consumers (97%) use the internet to get information on local businesses. Google+ and Yelp are two sites that consistently rank high in local search results. People trust third-party review sites, especially Yelp. In order to get the most out of creating a presence on these sites you need to encourage your customers to leave testimonials. There is no secret science to getting reviews. When you have a happy customer, ask them to leave a testimonial. Be direct. Most people understand that reviews are good for business, and if they are happy with your service most will be glad to leave you a review.

Get active on social media.

When you are active on social media it builds trust with your target market. A website can be a very stale place. Other than your blog, things don’t tend to change much. And unless you are blogging everyday, there won’t be much activity for your visitors to check out (unless you have a forum). Social media helps bridge that gap and gives your visitors a peek behind the scenes, so to speak. It also encourages people to get in touch.

Join a local Meetup or host your own.

Meetup is a wildly popular site that helps people find people who share their interests. There are no shortage of groups online you can join, and you can search by topic or keyword. You shouldn’t have any problem finding a relevant group. Start by attending a few Meetups yourself so you know what to expect. Get used to networking and meeting new people, and if you’re really bold start your own.

Build links to your site.

Your website needs backlinks. When another site links to you it gives your website credibility. If you are building high quality links from relevant sites you can start increasing your organic search traffic from keywords that relate to your business. This will help you move up in the search results. There are many ways to do this: directory listings, guest blogging, and participating in forums are a few ways.

Have you used local marketing to boost your business? What was the hardest part?

10 Local Marketing Strategies (Infographic)

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Your Content Should Attract The Right People

Your Content Should Attract The Right People

Sales funnels and online marketing are essential tools in today’s business world and they need to work in unison. Social media, blogging, and business e-mail newsletters are all tools utilized in online marketing. But just like any tool, it is important to understand how to best utilize them in order to get the best results.

Many entrepreneurs think that just by having a Facebook page and a blog they will get more sales, but what most do not realize is it takes a bit more work than that. Every online marketing tool at your disposal must be used properly in order to draw people closer to the next step in your sales funnel.

There might be a variety of products or services that your business offers, but these are usually high selling services that are harder to sell. In order to attract more customers to your high profit products you need to use a sales funnel and utilize online marketing techniques to guide them through the funnel. Make sure that all of your online presences, Facebook, newsletters, blogs posts, are all working in unison to attract customers to your high cost items.

Utilize your company Facebook & blog to form a relationship with your customers

In order to do this your goal should be to form relationships with your clients, in order to identify a need. Start by offering something free, like helpful information through a blog. Make sure your blog posts relate to the products and services you offer. You are not giving them a sales pitch just yet, you’re just reeling them in, perhaps creating a need. Make sure that your blog points them toward a Facebook page, where they can like your page and get updates about events you do or new things you over.

Another thing to consider is forum marketing. Find a popular forum that pertains to your products and services and register an account. Make sure that you are posting regularly, try at least two times a week, rather than dropping in and only posting to promote your product. Posting regularly and replying to threads will boost your rapport with the community, and validate your posts when you try to promote something of your own. This form of marketing does take time, so it is best that you have fun with it because it is worth it in the long run.

For example, let’s say your business is selling handcrafted jewelry. Along with creating jewelry, you might write a blog about metal working or arts and crafts. People who have an interest in this subject will appreciate the helpful information you can provide on your trade. You might put your blog on your business cards and invite people you meet to check it out if they have an interest in such things. From your blog, you can pull them towards your Facebook page and continue to reel them in to your products.

Think of Facebook as a way to expand your relationship with your customers. Learn what their needs are and point them toward your low cost products. This can be done a number of ways. One method is simply posting updates and waiting for feedback. Talk with your customers on your page to find out how your company can best serve their needs.

If we use the hand crafted jewelry as an example again, let’s say that your local park is having an arts and crafts day where your company plans on putting a booth up. The first thing you want to do is tell your followers about the event, encourage them to come out. Have low cost items available for them and invite them to sign up to your emailing list when they arrive. Again, it is all about building a relationship.

In addition to this, by integrating social media into your company website properly, you will ultimately improve the quality of your website and increase the number of hits. Make sure that your website has buttons that link back to your social media sites and visa versa. For this reason it is an excellent idea to create a page for every popular social media site out there. And use all your social media outlets to promote your website and company events. This alone will boost your online marketing effectiveness tremendously.

Internet newsletters are best used for target leads

Depending on your business you may want different types of newsletters depending on the range of services you provide and the needs of your customers. Your newsletters should introduce your customers to your services in a way that creates or fulfils a need. By this time they are already interested, they signed up to your newsletter based on their own interests, so the rest should be easy.

Based on this example you can see how you can use each online marketing tool to link to the next. By utilizing these tools correctly you can build a relationship with your customers, match the need with the product or service, and slowly reel them in.

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Win A Website Contest! from URLjet.com

Win A Website Contest

Are you ready to win a new website for your blog or company? We’re giving away a free website to one lucky winner, plus 3 months of free hosting. There’s nothing for you to worry about – we’ll help you get everything set up.

Contest Entry Instructions

  1. Like the URLjet.com Facebook fan page (if you have not already done so).
  2. Follow the instructions on the Facebook contest app. You can like, follow, tweet, comment, and share for more entries.
  3. Share the URLjet.com Facebook contest page with your friends and ask them to enter as well. (While you are at it, also ask them to like the URLjet.com Facebook fan page.)
  4. One lucky winner will be randomly selected June 3oth, 2013 will be deemed the winner and will receive the free website from URLjet.com.

Contest Rules

  1. Must be 18 years old to enter.
  2. The contest will run through June 30, 2013. The winner will be announced not later than July 4, 2013.
  3. If the winner fails to accept the award, URLjet.com will choose an alternate winner.
  4. URLjet.com reserves the right to disqualify any entry at its sole discretion.
  5. URLjet.com reserves the right to make appropriate revisions or clarifications to contest rules at any time.

Contest Award

The contest winner will receive the Genesis Framework and a child theme of their choice, plus 3 months free hosting. The winner will be announced not later than April 5, 2013.

a Rafflecopter giveaway

Our contest is featured on the following:

Please use your REAL NAME when you comment. We would like to build a community and foster conversation.

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Installing vBulletin 5 Connect on your shared hosting account.

500 Internal Server Errors have been a big problem when installing vBulletin 5 in a sub-directory.

Example; your installing vBulletin 5 to one of the following directories

/root

– /vbulletin

– /forums (vB5 works well here)

– /Sub Directory domain folder

– /forums (installing vB5 here returns the Internal Server Error)

With a bit of work on the .htaccess file, the problem can be fixed. What you’ll do is adding path information /YourFolderName/ to the your mod_rewrite rules.  Open the .htaccess file that came with your vBulletin package and you should see something like this:

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule ^(.*)$ index.php?routestring=$1 [L,QSA]

 

#needed because admincp is an actual directory.

RewriteRule ^(admincp/)$ index.php?routestring=$1 [L,QSA]

</IfModule>

First, add your sub-directory folder name to your mod_rewrite rules. I named my sub directory “forums”. That means you need to edit the 5th line from:

RewriteRule ^(.*)$ index.php?routestring=$1 [L,QSA]

To:

RewriteRule ^(.*)$ /forums/index.php?routestring=$1 [L,QSA]

Then the 7th line from:

RewriteRule ^(admincp/)$ index.php?routestring=$1 [L,QSA]

To:

RewriteRule ^(admincp/)$ /forums/index.php?routestring=$1 [L,QSA]

 

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Combine vBulletin and WordPress with Single Sign-On

Single sign-on Word Press and vBulletin has to be one of forum publishers most requested combinations… Just mention vBulletin with WordPress on vBulletin.com and scads of people ask how they can combine the programs. Well here’s a modification that allows the two programs to work together.

vBlog was a big step forward but for many forum publisher, it doesn’t offer the flexibility their looking for and have chosen to turn it off and run a WordPress Blog instead.  The problem with that strategy is that your vBulletin users can’t comment on your WordPress blog, unless they create a second account. That additional step will at best will prevent members from commenting…At worst, it will drive members away from your website.

You can prevent some of this user defection by using single signup that that lets users post comments in both WordPress and vBulletin, while only signing in once. vBSSO, is the vBulletin plugin that will connect vBulletin to WordPress with a common login. If you have never heard of it, I would suggest you try it out, since it is an open-source project and supports a wide range of platforms.

More details on this open source project are available from their website. Check it out and keep your users involved with a single sign-on vBulletin / WordPress combination.
http://www.vbsso.com

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