5 Ways to Market Your Forum Online for Free

5 Ways to Market Your Forum Online for Free
In ancient Rome, the Forum was a plaza, a marketplace, surrounded by magnificent temples and government buildings. It sat in the heart of the city between two of its seven hills, Palatine and Capitoline. The Forum was the epicenter. Everything from the political to the gladiatorial, from commercial to religious found its way through this hub. Rome’s great innovations and ideas found their hearing among the great thinkers in the Forum. So, it is no stretch to understand why the word Forum still resonates that original innovation in 2013. It is in the forum where we get together, discuss and rethink how we will develop our newest technologies.

Advertising Your New Forum – The Smart Way

Forum marketing is a logical way for innovators to promote collaboration. We all want to find better solutions. It is a platform for educating and exciting consumer interest in the products we sell—and it’s fun.
In this article, we will look at five tips on marketing a forum online:

Blog to blog

Everything you need is already there. Let the forum generate ideas for articles on your blog. Invite readers to the forum to get the context of where an idea came from. You can link to the blogs of key contributors in your forum. If your forum is brand new, invite experts to panel a discussion and announce it on your blog. Ask them to guest blog. When you introduce them in the byline, link back to their blog. Have them link to their guest blog from theirs. Their readers will become your readers over time. And readers of both will know about the forum.
Appearing in the comment chain on another blogger’s article and pointing back to the forum is yet another quick hit generator. Getting fresh thoughts into the mix can renew your readers’ interest and foster relationships within your field.

Keeping SEO Text Organic

Capture valuable points in your forum and use them as titles or headers for your articles. Use these titles in your URLs. Make them tags and Meta text. Just keep your phraseology simple enough for search engine users to find:

John’sCulinaryForum.com/SauceBernaiseDoneRight, versus John’sCulinaryForum.com/item12?=12345.

Keep image descriptions people friendly—John’s Culinary Forum Food-fight.jpg, instead of Image15862.jpg.

Social Media Marketing

Make frequent announcements on Facebook, Google Plus, and Twitter especially when someone on the forum publishes an article or speaks publically. News Items can point back to the forum. The subject of their article or speaking engagement doesn’t even have to be an exact match on the forum focus. Any credibility your contributor may have in their field will lend credibility to your forum discussion. Include a link to their article and the forum. The more points of contact you engage, the further your reach. While you are at it, be sure to include your forum address on your LinkedIn profile.

Important Events Press Release

This is a formal way to announce the opening of or reintroduction of a marketing forum. The nice thing about a press release it that it captures all of the salient points you want your readers to know in one place. It can eliminate questions and allow readers to pass accurate details along to their friends and colleagues. Send to the addresses on your blog mailing list and post your press release on social media.

Special Events

Last of all, one sure way to market your forum is to host a webinar with Q & A. Invite a frequent contributor on your forum site. Find someone who knows their stuff, is a great communicator, and loves talking about what they do. You can practice ahead of time. Announce your webinar well in advance. The topic should relate to some new or challenging aspect of your forum focus. When done right, you can draw enormous interest from your focus community and begin to establish credibility for yourself as an industry leader.

Got some more ideas? Show us what you got in the comments below.

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