10 Local Marketing Strategies

10 Local Marketing Strategies

Local marketing can have a huge impact on your business. If you have a brick-and-mortar location it is an absolute must. But, even if most of your business is done online you can still benefit from local marketing. The more exposure you have in your local market, the more word-of-mouth business will come your way.

We’ve outlined 10 local marketing strategies that can help get you there.

Add Schema.org markup to your site.

Schema.org is semantic markup of data that helps search engines make the internet more structured and intelligble. Schema.org helps search engines identify local businesses, events, reviews, products and more through a simple standard used by all major search engines. It requires that you add a snippet of html to your web pages so that search engines can display microdata in search engine results.

Raven Tools has a free tool that allows you to easily create the correct microdata for your site. You can also learn a great deal more about rich snippets by reading this post from Moz.

Create and verify your Google Places page.

Create and verify your Google Places page.

Google Places “7-pack” in local search results.

If you want any chance of showing up in the coveted 7 pack in Google, you want to make sure that you have verified your Google Places page. The first thing you should do is create a Google+ page for your business. Next, verify your company address by requesting verification. You can verify your business by phone or by having a postcard mailed to your location.

Add Authorship to your site.

More and more marketers are talking about Google Authorship. No doubt you’ve seen people’s picture search results. That picture adds clicks. Site’s that display author pictures in search results get higher click-throughs, which means more visitors. One of the most touted benefits of adding Authorship to your site though is the increased SEO value. Jon Morrow published an epic resource that will walk you through everything you need to know about Google Authorship.

Google Authorship

See how Google Authorship makes your site stand out in the SERPs?

Claim your listings.

Local SEO is all about NAP: Name, Address, Phone. Those three ingredients are very important if you want search engines to show your business in local search results. Start by claiming all of your local listings. You can use GetListed.org to search local listing sites for your business, see where you’re listed, and double-check that your information is correct. It’s very important that all of your listings reflect accurate information.

Advertise with print.

Don’t ignore the power of print, even if your business is mostly online. First things first: get yourself some business cards. Having a business card to hand prospective clients will help seal the deal. It invokes trust. It makes your website seem “real”. Plus, you don’t have to worry about them remembering your domain.

Join local business organizations.

Local business organizations are great hubs for networking and promoting your business. Not only will you be able to connect with local business owners, you’ll be able to get a link to your website from the members page. Links like these are usually valued highly by Google and will help push you closer to page 1. If you have the time to network and want a good local presence, you need to do this.

Encourage testimonials on Yelp and Google+.

BIA/Kelsey, along with ConStat conducted a study that found nearly all consumers (97%) use the internet to get information on local businesses. Google+ and Yelp are two sites that consistently rank high in local search results. People trust third-party review sites, especially Yelp. In order to get the most out of creating a presence on these sites you need to encourage your customers to leave testimonials. There is no secret science to getting reviews. When you have a happy customer, ask them to leave a testimonial. Be direct. Most people understand that reviews are good for business, and if they are happy with your service most will be glad to leave you a review.

Get active on social media.

When you are active on social media it builds trust with your target market. A website can be a very stale place. Other than your blog, things don’t tend to change much. And unless you are blogging everyday, there won’t be much activity for your visitors to check out (unless you have a forum). Social media helps bridge that gap and gives your visitors a peek behind the scenes, so to speak. It also encourages people to get in touch.

Join a local Meetup or host your own.

Meetup is a wildly popular site that helps people find people who share their interests. There are no shortage of groups online you can join, and you can search by topic or keyword. You shouldn’t have any problem finding a relevant group. Start by attending a few Meetups yourself so you know what to expect. Get used to networking and meeting new people, and if you’re really bold start your own.

Build links to your site.

Your website needs backlinks. When another site links to you it gives your website credibility. If you are building high quality links from relevant sites you can start increasing your organic search traffic from keywords that relate to your business. This will help you move up in the search results. There are many ways to do this: directory listings, guest blogging, and participating in forums are a few ways.

Have you used local marketing to boost your business? What was the hardest part?

10 Local Marketing Strategies (Infographic)

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Post Written by
Greg Middlesworth is the owner of URLjet.

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