Your Content Should Attract The Right People

Your Content Should Attract The Right People

Sales funnels and online marketing are essential tools in today’s business world and they need to work in unison. Social media, blogging, and business e-mail newsletters are all tools utilized in online marketing. But just like any tool, it is important to understand how to best utilize them in order to get the best results.

Many entrepreneurs think that just by having a Facebook page and a blog they will get more sales, but what most do not realize is it takes a bit more work than that. Every online marketing tool at your disposal must be used properly in order to draw people closer to the next step in your sales funnel.

There might be a variety of products or services that your business offers, but these are usually high selling services that are harder to sell. In order to attract more customers to your high profit products you need to use a sales funnel and utilize online marketing techniques to guide them through the funnel. Make sure that all of your online presences, Facebook, newsletters, blogs posts, are all working in unison to attract customers to your high cost items.

Utilize your company Facebook & blog to form a relationship with your customers

In order to do this your goal should be to form relationships with your clients, in order to identify a need. Start by offering something free, like helpful information through a blog. Make sure your blog posts relate to the products and services you offer. You are not giving them a sales pitch just yet, you’re just reeling them in, perhaps creating a need. Make sure that your blog points them toward a Facebook page, where they can like your page and get updates about events you do or new things you over.

Another thing to consider is forum marketing. Find a popular forum that pertains to your products and services and register an account. Make sure that you are posting regularly, try at least two times a week, rather than dropping in and only posting to promote your product. Posting regularly and replying to threads will boost your rapport with the community, and validate your posts when you try to promote something of your own. This form of marketing does take time, so it is best that you have fun with it because it is worth it in the long run.

For example, let’s say your business is selling handcrafted jewelry. Along with creating jewelry, you might write a blog about metal working or arts and crafts. People who have an interest in this subject will appreciate the helpful information you can provide on your trade. You might put your blog on your business cards and invite people you meet to check it out if they have an interest in such things. From your blog, you can pull them towards your Facebook page and continue to reel them in to your products.

Think of Facebook as a way to expand your relationship with your customers. Learn what their needs are and point them toward your low cost products. This can be done a number of ways. One method is simply posting updates and waiting for feedback. Talk with your customers on your page to find out how your company can best serve their needs.

If we use the hand crafted jewelry as an example again, let’s say that your local park is having an arts and crafts day where your company plans on putting a booth up. The first thing you want to do is tell your followers about the event, encourage them to come out. Have low cost items available for them and invite them to sign up to your emailing list when they arrive. Again, it is all about building a relationship.

In addition to this, by integrating social media into your company website properly, you will ultimately improve the quality of your website and increase the number of hits. Make sure that your website has buttons that link back to your social media sites and visa versa. For this reason it is an excellent idea to create a page for every popular social media site out there. And use all your social media outlets to promote your website and company events. This alone will boost your online marketing effectiveness tremendously.

Internet newsletters are best used for target leads

Depending on your business you may want different types of newsletters depending on the range of services you provide and the needs of your customers. Your newsletters should introduce your customers to your services in a way that creates or fulfils a need. By this time they are already interested, they signed up to your newsletter based on their own interests, so the rest should be easy.

Based on this example you can see how you can use each online marketing tool to link to the next. By utilizing these tools correctly you can build a relationship with your customers, match the need with the product or service, and slowly reel them in.

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