The Impact of Blogging on Small Business

The Impact of Blogging on Small Business

Blogging allows you to connect with your audience in a more personal, transparent way. The popularity of blogging has skyrocketed, and this means more competition for you. It also means more opportunity.

How Blogging Has Impacted Small Business

In an otherwise Big Business dominated world, small businesses have the advantage when it comes to blogging. They have the ability to move quickly on implementing and launching new ideas. They’re not bound by corporate restraints. Pockets might not be as deep in the small business sector, but when it comes down to being able to connect with customers, local trumps big business every time.

The personality of your business is able to stand out when you blog. Deep down inside, we’re all cynical towards business because there tends to be too much “fluff”, not enough substance. It’s too gimmicky at times. Once the curtains are pulled back, and the behind-the-scenes footage comes out, people get to see the real picture. And that is exactly what they want to see.

A Real World Example

River Pools and Spas started as a small fiberglass pool installation company in Virginia. In business since 2001, River Pools managed to carve out a name in the pool industry. They also received national recognition. One of the owners, Marcus Sheridan, has even been featured on Problogger. Needless to say, he’s been able to make a name for himself as a blogger. And he did it all, blogging about pools.

How did he do it? By answering questions. As with most industries, real answers can be difficult to find online. It’s either not there, erroneous, or an obvious sales pitch. That is, until blogging changed things.

Welcome to How Content Marketing Really Works

People have questions. The big question in the pool industry was: which pool is better? Is it fiberglass or plaster? They both have benefits, both have drawbacks. What separated River Pools was the fact that they spelled out the facts. They listened to the questions their audience were asking and they responded, no matter the question. Who do you think started showing up in the search results?

Content marketing is about answering the questions your target audience is asking.

Wouldn’t you know, today Marcus has propelled his pool blogging experience into a whole new career. He now writes for his own blog dedicated towards sales and inbound marketing, called The Sales Lion. Not only did he do that, he became a public speaker, delivering keynotes and speeches at major industry events.

It’s Your Move

You will only become remarkable if you do remarkable things. It’s a steady process. Success never comes overnight. If the next story that gets told is about you, what do you want it to say?

default
Post Written by
Greg Middlesworth is the owner of URLjet.

3 Comments

  1. titan says:

    Yap, not many people never pay attention about the impact. What they want, to earn money as fast as their can.

  2. Rahul says:

    lol every is mad about earning money and nothing else !

  3. Rahul says:

    and the main thing is “business starts with big idea not money”

Leave A Reply


CommentLuv badge

%d bloggers like this: