Posts Tagged: "seo"

The Fundamentals Of Creating An SEO-Optimized Blog Post (For Noob Bloggers)

The Fundamentals Of Creating An SEO-Optimized Blog Post (For Noob Bloggers)

At this point, we’re all publishers. The web fuels the need for content, and that need is growing. There are more people accessing the internet today than at any other point in our history. As internet connection speeds increase, and internet access expands to more regions, people will be consuming even more content.

Obviously, competition is steep. Millions of domains are bought every day, websites are created, and new ideas are born. More websites, more content – more noise. As the search engines work to develop ranking algorithms to award sites with the most relevant content, the need for creating content that attracts readers is more important than ever.

At this point, you’re probably asking yourself how you can cut through the tape and see yourself in the top spot of Google. Granted, it’s going to take more than a few guest posts, but realistically, that’s where it starts.

That’s why you should make sure your post is optimized to appear in search.

It’s Not All About Google

Before we get into how to structure your blog post, you have to remember who you are actually writing for. You’re writing for people. A link is worth nothing if it has no chance of getting clicked on by someone with an interest. You need to shape your writing style and tone to match the people you are wanting to connect with, and the niche you are trying to target. This means two things:

  1. Know your target market. You should understand what motivates your target market. What do they want? What do they value? What questions are they asking? Knowing this allows you to deliver a message within your post that your target market will be receptive to.
  2. Understand the audience you are writing for. Choose a writing style that your audience will connect with. If you’re guest posting, take a look at the other posts to see what people responded to the most. This will help you craft a post that will get more shares and engagement.

Bots Don’t Speak Our Language

Google (and search engines in general) use bots to crawl web pages and index content. Your web page is then filed away neatly within their algorithm, to be pulled up when the right search query triggers it at a later date. To put it simply, a bot cannot read a web page like you and I. It must scan the page and look for recurring instances of keywords, site content, and other variables to determine if the page is relevant to the search performed.

If you want the Big G finding your post when it goes live, you need to follow SEO best practices. Here is what you need to keep in mind when you write your blog post:

  • Put your keyword in your title.
  • Include the keyword in the url of your post.
  • Make sure you include your keyword is included in your meta description.
  • Use your keyword in all of your title tags (h1,h2,h3,etc).
  • Put variations of your keyword throughout your article.
  • Use your keyword in image alt tags.
  • Link out to authority sites to expand your post.
  • Link back to your old posts and other parts of your website.

That about sums it up. It goes without saying that this can be expanded on – but not much. If you are putting out content that is well written, serves a purpose, and is useful, the search engines will reward you. Just keep up the good work.

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7 WordPress Plugins You Need For SEO & Conversion

7 WordPress Plugins You Need For SEO & Conversion

WordPress is the ubiquitous blogging platform and CMS that has driven blogging to the mainstream and made it easy as cake to get online. Of course, if you are fresh to starting out in the blogosphere, you’ll need to pay special care that you are not only putting your best foot forward – but making it easy to find you online.

SEO is a crucial ingredient to online success. In takes a few steps to build the foundation you need to get started online, but these free WordPress plugins were designed to do just that.

 

Here are 7 WordPress plugins perfect for building a solid foundation for good WordPress SEO:

WordPress SEO by Yoast

1) WordPress SEO

WordPress SEO is one of the most popular WordPress plugins for adding titles and meta descriptions to your posts. It’s also useful for those pesky themes that do not allow you to easily edit the title and meta description for your blog’s home page. The extra bonus for this plugin is it automatically creates XML sitemaps for you.

Google Analytics WordPress

2) Google Analytics For WordPress

Google analytics is the backbone of any SEO campaign. You want to monitor your progress and analyze the type of traffic you are receiving – this plugin will help you do just that. If your theme doesn’t have a default setting that allows you to embed Google analytics, this is the perfect solution.

W3 Total Cache

3) W3 Total Cache

Site speed is another aspect of good SEO. Google pays close attention to page loading times and a small part of the ranking algorithm relies on serving up web pages that load faster. This boils down to user experience. People hate slow sites. W3 Total Cache helps minimize loading times and increase server performance by caching your site.

ShareThis Social Sharing Plugin

4) ShareThis

Social media is just as much a part of SEO as link building in this day and age. You want to make your content as easy to share as possible. This plugin does just that. You can edit the configuration to work on posts and pages, plus select which social networks you would like to appear.

Hellobar WordPress Plugin

5) The Hello Bar

Chances are you’ve seen this handy WordPress plugin around the web already. If you want an example of it in action, simply look up. There you have it. This plugin is great for calling attention to specials or important information that you don’t want site visitors to miss.

Social Author Bio WordPress-Plugin

6) Social Author Bio

Bloggers are taking on the more of publisher more and more. Guest blogging is a very popular way to not only build links for your own blog, but it’s also a great way to get free content for your website, which in turn helps drive traffic and growth. This plugin allows you to easily add an author bio box to your posts and pulls the author’s image from gravatar. It also works with Google Authorship, which will help those posts stand out in the search results.

Magic Action Box Plugin

7) Magic Action Box

This plugin is extremely neat. There is both a free and paid version. It allows you to create a unique call-to-action on every one of your posts. If you don’t know how to code – or hate designing different forms all of the time – this allows you to easily create CTAs that will help you grab readers email addresses after they have read you post.

 

 

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SEO Tips for The WordPress Newbie

SEO Tips for The WordPress Newbie
WordPress is the way to go. Whether you are a blogger or business owner, WordPress is a blogging platform that will help you reel in the traffic like a fisherman. Of course, you can’t set up a blog and have the whole world wide web knocking on your door with a simple post. If it was that easy Google would come knocking with a Frankenstein creation made of penguin and panda parts (but that’s a discussion for another time.)

Today the topic is how you can actually get traffic to your WordPress blog. Search engine optimization may not be your strong point, but if your goals involve online success – get used to it. SEO has to be factored into every post and page on your website. Social media and offline marketing are great assets in your quest for blog domination, but search traffic is highly targeted, has higher conversions, and lower bounce rates.

Here are a few quick SEO tricks you should implement on your WordPress blog:

Newbie WordPress Tip #1

First things first – change your permalink structure. By default, self-hosted WordPress blogs use a permalink structure that is crap-ola for SEO. And it’s ugly.

  • Standard issue: www.domain.com/?p=123
  • Optimized: www.domain.com/my-new-blog-post

See the difference? If you are using your keyword when naming your posts (which you should) it shows up in the url structure as well. This helps search engines display results based on relevance. This brings me to my next tip:

Newbie WordPress Tip #2

Install an SEO plugin. A good WordPress SEO plugin can pay off enormously for ranking in the search results. I’m sure there are countless ones available, but in my opinion there are only two that bear mentioning.

Basically, the WordPress SEO community is divided between these two. Personally, I prefer the Yoast plugin because of it’s features and simplicity. The major benefits of using this plugin for SEO noobs is the fact that once you enter the keyword you wish to target (“Focus Keyword”) it will give you tips on how you can improve the page based on accepted SEO best practices. Get it, use it.

Newbie WordPress Tip #3

When you structure your posts you should make ample use of your chosen keyword by including it throughout your post. Make sure your keyword appears in the following:

  • Post title
  • Meta description
  • In the first paragraph
  • Within the body copy
  • Image tags

Don’t take this to mean you should cram as many keywords as you can into every post you make. Write for people first. Optimization is only one part of getting more traffic to your WordPress blog. SEO will help visitors find your site, but good content is what keeps them coming back.

Newbie WordPress Tip #4

One often overlooked SEO trick is to optimize your images. Random strings of numbers add nothing for the search engines to pick up, so stop uploading images like this: 87u21oydkj9010.jpg. What you should do when uploading images for the page or post you are working on is rename your image using your focus keyword. Don’t forget to add this keyword in your image alt and title tags as well.

Newbie WordPress Tip #5

Don’t be stingy with old posts. Link to other pages and posts within your WordPress blog. This will help search engines crawl your site deeper and it will also keep visitors on your site longer.

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