Posts Tagged: "community manager"

How Reciprocation Is The Biggest Thing In Online Relationships

How Reciprocation Is The Biggest Thing In Online Relationships

All businesses, whether online or off, exist through relationships. These relationships are important because they can determine the success — or failure — of any business or website. People want value. They want treated with respect. And, they want recognition.

Community managers and forum owners should understand this absolutely. You can call it the Art of the Favor, or the Law of Reciprocity, but whatever name you decide to use, it boils down to relationship marketing and common sense.

Let me explain:

How many times have you felt compelled to help someone out, merely because they helped you in the past? For example, if I was to do you a favor, wouldn’t you feel compelled to return the gesture? I would venture a guess and say you would for the simple fact that this is human nature.

If You Own A Forum Or Manage A Community, Remember This

If you want to build a thriving community, and want an active forum: be active.

If your goal is to have a community where everyone shares valuable information: share valuable information.

Your actions will directly impact the type of community you are wanting to build. As a community leader, you have to set the tone of the forum by example. But above all, you have to care. Building a community can definitely be a worthwhile investment, but it will never be a strong community without passion, and unwavering dedication. When someone becomes a member of your forum they are investing their time in you. Make sure you reciprocate by building a community full of value.

3 Tips For Applying the Law of Reciprocity In Your Forum Or Community

1) Go Out Of Your Way To Help Your Members

People want recognition. They want to feel important and that their needs are being met. The best way to use this to your advantage is to go out of your way to help your members. If someone asks a question, offer them a detailed answer. If a member of your community is seeking advice, give them your professional opinion. When you have to make a decision as a moderator, give a clear and transparent reason for your actions.

You want your community members to feel that they are in fact, part of a community. Show them that it’s true.

2) Help Solve Problems

We all know how frustrating being stuck on something can be. Maybe you have even found yourself visiting a forum in the past to search for some obscure information that you had a question about. Forums are usually the place to find answers like that.

When someone becomes a member of your community to ask a question, make sure that the answers come quickly. If your forum has a long list of members, you’ll likely get some help in this department. But if your forum is new, you need to be quick to jump in with a solution. Offer value and insight (and be friendly) right from the beginning and you set the tone for the relationship.

3) Handle Moderation Fairly, But Firmly

A big part of managing a community or forum is moderating the discussions and posts that appear on the site. You have to be vigilante with defending your community from spam and scammers, but you also don’t want to take a heavy hand when informing people of the rules. Without a doubt you need to have developed policies and rules, but people do skim over these. Chances are you’ll have to remind people from time to time. The key is how you handle these situations when they arise.

Always be polite and friendly, but firm in your stance. Set the rules of the community, and make sure they are followed. The reason for this is to maintain the atmosphere of your community. If you allow it to go too many places at once, you’ll likely alienate the people that were drawn to your forum in the first place.

Want to build your own community? Create your own forum and get personalized help setting up your site.

Read More