The Power of Authentic Customer Reviews

The Power of Authentic Customer Reviews

Let’s face it: customer reviews have taken a bad rap, and for very good reason. In a world of fake Yelp reviews and PRISM surveillance, there aren’t too many trusting souls on the internet. In fact, people are a bit skeptical of claims from either side of the fence, business or government.

The main driver for this is that most online reviews are bought and paid for by businesses hoping to gain an edge in the search engines, and dupe unsuspecting customers. Of course, not all reviews are make-believe, and an authentic customer testimonial can have a positive impact on your business.

But you need a strategy.

How To Get More (Authentic) Customer Reviews

Of course, it helps if you have a product or service that is truly amazing. I’m going to assume that you have that in place and have had the opportunity to create some believers.

Here is what you need to do next:

Reach Out To Your Most Loyal Customers

This should be the first step on your list, and for good reason. Social proof is important for building a business, and most people will not be moved to leave a positive review without a truly exceptional experience. And, most of the time, no one wants to be first.

In order to get the ball rolling you’ll want to get a couple of reviews from your customers. Reach out to the one’s you have developed a rapport with and ask them for a favor — simple as that. If the review will be appearing on your website, offer to link to their website (if appropriate). The link is the important part, so is using an actual picture. A real image puts a face to the testimonial and a website gives proof the person is who they say they are.

Invite Others To Share Their Opinion

Now, it’s unethical to give something away for the sole purpose of a review. That being said, there is nothing wrong with encouraging your customers to share their opinion. If someone has something good to say, why not ask them for a review?

Spread The Word

Once you have received good customer feedback, spread the word far and wide. You can not only use these testimonials on your website, but you can also use them on social media, presentations, and brochures.

The Power Of Community

If you own a brick-and-mortar business, or have local customers this can be an even more powerful marketing tool for you. When people see people they know talk positively about a business, it… well, has a positive impact.

More Tips For Getting Excellent Customer Reviews

Sometimes the best answer is a matter of perspective. You may think your business is firing on all cylinders and doing great by your customers, but you may be overlooking something. The key here is to pay attention to your customers. They are far more important than your actual product or service, because without them you do not have a business — you have a hobby.

Got any tips to add?

 

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Post Written by
Greg Middlesworth is the owner of URLjet.

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