Online Forum Etiquette: Simple Strategies To Grow Traffic

Online forums are tightly knit communities filled with participants who are either highly knowledgeable or highly interested in a particular topic. They are a place of discussion to share expertise with one and other. Due to the fact that forums are comprised of groups of people who share the same hobbies or interests it is obvious that being apart of these communities can help promote your website. However, do so with caution because there is a wrong way and right way to go about this.

How NOT to promote your website on forums

There is one thing I want to make abundantly clear in this article, when joining a forum, do not join with the intent of promoting. Instead, think of it as a place to network.
Online Forum Etiquette: Simple Strategies To Grow Traffic
People often make the mistake of thinking of forums in the same category as social media or another form of online marketing. This simply is not the case.

While each social media page is owned by one person, forums are more of a shared space. They may be owned by one individual or multiple individuals who moderate them, but they are generally moderated with the intent of the forum being used as a shared space for people to discuss topics of interest. Due to the fact that they are used for that intent, it is unwise to expect users of a forum to appreciate you blatantly promoting yourself, a brand, or your website.

So the number one biggest mistake anyone can possibly make is to create an entire topic about what you are trying to promote, or post on topics with the sole intent of promoting something.

Instead, it is a much wiser approach to simply become a part of the community and engage in meaningful discussions.

Forum etiquette, follow the rules and no one will get hurt

As stated before, forums are not your space, therefore you are not entitled to post whatever you want. The owner of the forum took great care, consideration, and has likely gathered trusted moderators to ensure that their message board encourages insightful discussion.

In order to maintain the desired atmosphere there are rules that must be followed and people to enforce those rules. This is why before posting anything, you should always read the forum’s rules first. Not doing so will damage your reputation with the community you are trying to gain publicity from.

If an idea for a topic or post falls into a grey area or you are just not sure if it would be appropriate it is perfectly acceptable to ask a moderator before posting. They would likely appreciate the fact that you asked before assuming it would be okay and you would avoid breaking any rules.

Strategies to grow traffic

If you are new to forums it is a good idea to read several threads and observe what top posters write. Get a good feel of what makes or inspires a good discussion. Post often, be friendly, and come back to the forum often, perhaps making it a daily routine. This will not only let you get to know others but get them acquainted with you as well.

After you have become well versed with the community and learned the types of topics that become popular then you can try creating some topics yourself.

If the forum allows users to include a link in their signature or bio, definitely do this. This quite honestly the only way to draw attention to you website on a forum. If the forum you are registering for does not allow you to place a link your signature you may not want to waste your time there.

By following these guidelines you should gain a fair amount of traffic on boards that you post to regularly. Just be sure that you are integrating yourself within the community and posting valuable information, engaging in intuitive conversations, being social and friendly, and definitely NOT advertising yourself. Your signature will do that part for you.

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Post Written by
Greg Middlesworth is the owner of URLjet.

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