Keep The Conversation On Your Website: Create A Space For Customers

Keep The Conversation On Your Website: Create A Space For Customers

As a website owner, it’s safe to say that you are concerned with your site metrics. You want more traffic. You want to increase the time your visitors stay on your site. And, of course, you want to make sure that pesky bounce rate is as low as it will go.

So, what to do?

The options are limitless: let’s not pretend that the internet is not chock full of ideas for improving your website. The reality is that there are so many options it’s hard to figure out which is the right one.

Of course, there’s social media. You can start blogging more. Let’s not forget networking and using forums to build traffic to your website. While you should be using all of these tactics, an often overlooked strategy is creating a forum for your customers (and visitors).

Creating A Forum For Your Website Is A Strategy That Works

Your customers will talk about your brand online. They may have questions, concerns, or are simply looking for an answer. Whether they have that conversation on another website or your own, is entirely up to you (in a lot of ways).

First, you have to have a platform for your customers and website visitors to engage in discussions and ask questions. There benefits are well worth it:

  • Increased time on site.
  • User generated content – (great for long-tail keywords).
  • You control the tone of the conversation.
  • A community around your brand.
  • Increased engagement.

Who’s Doing It

Dell

There are a number of brands doing it, and one in particular that has led the charge — Dell. Dell changed the marketing to reinforce connectivity and community with their brand. Not only did they create a responsive social media customer support team, they also backed it up with helpful blogs and community forums where Dell customers can go and ask questions.

This presentation highlights where Dell took their customer experience.

QuickSprout

Neil Patel is also someone who has embraced the value forums can bring. On QuickSprout, a blog many of you may be familiar with, they have added a forum where readers can now interact and start conversations. This increases the time people spend on the site and also builds more engagement.

A #forum gives your community a voice and increases #engagement and brand exposure. Tweet this.

Ready To Get Started?

Building a forum for your business may seem like a daunting task, but it is not as difficult as you may think. We can help you choose a platform, install your forum software, and add any plugins or mods you may need. Just get in touch or choose your forum hosting plan and we’ll take it from there.

 

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Post Written by
Greg Middlesworth is the owner of URLjet.

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