The Fundamentals Of Creating An SEO-Optimized Blog Post (For Noob Bloggers)

The Fundamentals Of Creating An SEO-Optimized Blog Post (For Noob Bloggers)

At this point, we’re all publishers. The web fuels the need for content, and that need is growing. There are more people accessing the internet today than at any other point in our history. As internet connection speeds increase, and internet access expands to more regions, people will be consuming even more content.

Obviously, competition is steep. Millions of domains are bought every day, websites are created, and new ideas are born. More websites, more content – more noise. As the search engines work to develop ranking algorithms to award sites with the most relevant content, the need for creating content that attracts readers is more important than ever.

At this point, you’re probably asking yourself how you can cut through the tape and see yourself in the top spot of Google. Granted, it’s going to take more than a few guest posts, but realistically, that’s where it starts.

That’s why you should make sure your post is optimized to appear in search.

It’s Not All About Google

Before we get into how to structure your blog post, you have to remember who you are actually writing for. You’re writing for people. A link is worth nothing if it has no chance of getting clicked on by someone with an interest. You need to shape your writing style and tone to match the people you are wanting to connect with, and the niche you are trying to target. This means two things:

  1. Know your target market. You should understand what motivates your target market. What do they want? What do they value? What questions are they asking? Knowing this allows you to deliver a message within your post that your target market will be receptive to.
  2. Understand the audience you are writing for. Choose a writing style that your audience will connect with. If you’re guest posting, take a look at the other posts to see what people responded to the most. This will help you craft a post that will get more shares and engagement.

Bots Don’t Speak Our Language

Google (and search engines in general) use bots to crawl web pages and index content. Your web page is then filed away neatly within their algorithm, to be pulled up when the right search query triggers it at a later date. To put it simply, a bot cannot read a web page like you and I. It must scan the page and look for recurring instances of keywords, site content, and other variables to determine if the page is relevant to the search performed.

If you want the Big G finding your post when it goes live, you need to follow SEO best practices. Here is what you need to keep in mind when you write your blog post:

  • Put your keyword in your title.
  • Include the keyword in the url of your post.
  • Make sure you include your keyword is included in your meta description.
  • Use your keyword in all of your title tags (h1,h2,h3,etc).
  • Put variations of your keyword throughout your article.
  • Use your keyword in image alt tags.
  • Link out to authority sites to expand your post.
  • Link back to your old posts and other parts of your website.

That about sums it up. It goes without saying that this can be expanded on – but not much. If you are putting out content that is well written, serves a purpose, and is useful, the search engines will reward you. Just keep up the good work.

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1 Comment

  1. Katherine says:

    Great tips! You’re so right about getting in tune with your audience. One note about using keywords—you should really identify 2 or 3 keywords for a post. 1 as your primacy keyword and the others as secondary keywords. If you put the same keyword in all of your heading tags, this may raise a red flag to indicate spam.

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