Hosting a Forum is No Walk in the Park: The Sequel

Marketing a Forum The Sequel
Last week we talked about the steps needed to get your new forum up and running. There we spoke about the nitty gritty of what it takes to get your forum online: web hosting requirements, deciding on a forum software, creating rules, and establishing moderators. Assuming that you followed along and now have your shiny new forum online for the world to see, I’d say it’s time to start navigating some new waters – marketing your forum.

Internet marketing strategies on the internet are a dime a dozen. The ‘latest trends’ can change by the week and you will no doubt find an abundance of information with blatant contradictions. When learning anything I highly recommend doing your own fact-checking. If you stumble upon something that seems like it makes sense, follow up by searching around and seeing if you can find more people professing this same strategy. It’s always best to be objective. Just because it’s on the internet, doesn’t mean it’s true. I actually learned this during my time in France as a fashion model (pun intended).

Now that we have that out the way, I will give you some resources that you can explore yourself for information on search engine optimization and social media marketing. Each of these communities are notable and top ranked in their category:

I wanted to put that right out front, so you can discover the facts for yourself. Indeed, no one can give you the blueprint to success. You have to constantly search for it yourself.

Of course, I don’t mind giving ya some help. So, let’s get on with it.

Marketing Your New Forum

We’ve talked about ways you can advertise your forum in the past. Here’s the reality for 2013: no matter your industry, if you are marketing your business online, you need to be publishing content. Content is the driving force that brings visitors to your website. Whether it is in the form of discussion threads, blog posts, articles, web pages – your forum needs a healthy diet of fresh content to rise in the rankings and grow up to be a big, strong website. People are searching the internet for value. If they can’t find any on your forum you are #%&! out of luck.

Here’s what you’ll need to do:

  • Populate your forum with interesting threads. No one will post in an empty forum. Kick off the conversation and ask a lot of questions. People are more likely to respond when they can give an answer or their own opinion.
  • Leverage your own contacts. If you know someone that would be interested in your forum, by all means – ask them to join!
  • Create a sense of activity. A silent forum will go nowhere. You have to get the conversation going. If you don’t have the money to shell out on advertising like banner ads and Adsense, you should consider hiring paid posters / forum members. You can use sites like Elance or oDesk to hire people willing to post in your forum. This might be the way you’ll initially have to go in order to get the activity going.
  • Approach people in other forums. Prior to launching your own forum, you should develop a presence on other sites that are in your niche or have a topical relationship. This way you can advertise your forum link in your signature and reach out to contacts already participating on these other forums. Of course, you don’t want to break the rules. Keep it classy. Karma can be unforgiving.
  • Create a contest or giveaway. Everybody is a fan of freebies. Consider giving away a prize, creating a sweepstakes, or some other type of contest. Then, build links through guest blogging and articles to advertise the giveaway.
  • Network with social media. It’s here to stay and is just as relevant as SEO in 2013. Build a presence on the popular sites and reach out and connect with people. Of course, optimize your profiles to include information about your forum.

The Big ‘C’

And here we are again. It’s something you’ll hear time and time again in the internet marketing world – content.

Creating a content calendar and planning your posts will actually help you out in more than just the SEO department. The more content you produce, the more content you can share across social media. Essentially, you’ll have an ongoing reason why people should visit your website.

I am reading your mind right now: “Greg, I don’t have the time to write blog posts all day.”

Never fret, young Padawan. (Forgive the Star Wars reference).

The truth of the matter is that most of us, in fact, don’t. But I must challenge you with the fact that most business owners always say that, yet when they are faced with something that has to get done they typically find a way. It becomes more a matter of perspective than anything else. If you do not take it as a priority, you won’t get it done. If you want a screaming forum, you simply have to produce content.

Creating a ton of content by yourself can result in writing fatigue and mental melt down. Well, I might be overstating it, but why not get a little help? Lighten the burden by finding other people interested in contributing to your forum. Give a little – get a lot. If you allow guest authors to post their own links or have an author bio box, chances are you’ll find some regular contributors – especially if your forum matches their niche. Don’t know where to start looking? MyBlogGuest is a free community that helps connect bloggers to other blogs. Take a look, experiment, and see what you come up with.

Lastly, don’t try to be everything to everyone. Keep your niche in mind (your target market), and craft everything with them in mind.

Don’t say I never helped ya.

default
Post Written by

1 Comment

Leave A Reply


CommentLuv badge