Free Marketing Tools Every Small Business Should Be Using

Free Marketing Tools Every Small Business Should Be Using

If you are a small business owner and venturing into the land of online marketing, it’s always good to have a few tools at your disposal that make your life easier.

I mean, seriously, who can complain about that? Whether you are just getting started, or have been for awhile, saving money is always a good thing — especially when you can get the job done without shelling out more money. As a small business owner, chances are keeping costs low is important.


Hootsuite is a social media dashboard that allows you to schedule and send out messages to your social media accounts from one place. You can connect up to (5) accounts for free, which is often more than enough for most small businesses.

The best way to get started is to sign up for an account and add the social media accounts that you would like to monitor. You can add Facebook, Twitter, Google+, YouTube and more. After you get your accounts set up, download and install the browser extension. This way, you’ll be able to easily schedule things to share, without the hassle. And you can schedule ‘on the fly’, which makes it a handy little timesaver.


There are other options out there. If you do a lot of email marketing and are concentrating on growing a list, you may want to go with Aweber; it has a bit more flexibility. For most small businesses, if you just want to send out a simple newsletter to your customers from time to time, Mailchimp is the perfect solution.

For one, they have a free account that has a lot of functionality, and the analytics are very impressive. You will be able to see how many times your customers open your emails, plus get to see what links are being clicked the most.

You can put this data to use and learn who your most engaged customers are, which can help you with sales later on down the road.


When you are in business, you’re in business for your customers. Whether you are selling a product or service, your customers are the deciding factor for your success. Soliciting customer feedback is important. You want to make sure that what you are doing is being well received.

You can set up your own online surveys quickly and with little effort with a tool called SurveyMonkey. The free plan includes basic options that will allow you to collect customer feedback online, and their paid plans have a wealth of other features added in.


Rafflecopter is a really awesome app for running contests on Facebook. If you haven’t heard, Facebook now allows contests to be ran on your Timeline, but just because that door is now open, doesn’t mean you want to abandon running your contests through apps.

If you want more traction on social media, Rafflecopter is one of the best choices out there. You can easily run your own giveaways or contests and create your own options for entries. For example, contestants can earn more points by ‘liking’ your page, following you on Twitter or Pinterest, or sharing a tweet. The variety of options offered gives you the ability to use this app to build a following across multiple social channels at the same time, while at the same time exposing your business new (potential) customers.


If you are not hip to Topsy, you are missing out — big time. Topsy is a social search engine. It is a great tool to not only find infuencers or people interested in your niche, it’s also an incredible tool for uncovering link opportunities and getting ideas for blogging.

All you need to do is visit Topsy and type in your keyword. Next, select “links” and “all time”. That’s it. You should see a list of some of the best performing content on social media, sorted by the actual page. What can you do with this information? Well, for starters, you can use it to inspire your own content. If you see a piece of content that performed exceptionally well, do it better. If you can do even 20% better, there is a good chance that you can get people linking to your content as well.

Post Written by
Greg Middlesworth is the owner of URLjet.


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