5 Things You Should Do After Launching Your Website

5 Things You Should Do After Launching Your Website

So you have a website, now what? Let’s assume that you have already done some keyword research and optimized your website’s text to reflect those important keywords. Now it’s time to make sure Google, Bing and Yahoo know you exist. Search engines use bots to crawl and index content on the web. When users enter certain search terms, the search engine will pull up content it has determined is the most relevant. If you want visitors to your website, you have to have the perfect cocktail for success: good content, structured for the search engines.

Think of the text on your website as the hors d’oeuvres, music, and entertainment for your visitors. The following 5 steps will be your means of inviting people to the party.

Submitting to search engines

If we were to stick to the party metaphor submitting your website to search engine queries is a little like going out to the neighborhood and passing out fliers for your block party. You can have the most wonderfully optimized website in the world, but that still doesn’t mean search engines will automatically find you.

Sometimes all it takes to get noticed is to actually go to the search engines and tell them you exist. Google and Bing, as well as other search engines, all have areas on their site where website owners can submit their page so that it will come up on search results. Doing this will invite their web crawlers over to scan your text for relevant keywords.

Relevant Directories

In addition to the big search engines you will want to keep an eye out for niche engines as well. Not many know, but there are several search engines that specialize in specific things. There may be search engines specifically for forum owners for example.

Just as you submitted your page to Google, you’ll want to do the same for any search engines that pertain to your niche. This is like sending out VP passes to special guests. It’s important to do this if you want an awesome housewarming party because you know they’re going to bring a bunch of friends with them.

Sitemaps

After submitting your page to search engines to be ranked you’ll want to also provide something that will make it easier for web crawlers to navigate your site. This something is called a sitemap.

You can think of a sitemap as an itinerary for your guests (web crawlers) to follow. They inform search engines about all of the URLs on the webpage that are available for crawling. This is done through the creation of a XML file which lists URLs along with descriptions on each URL so that web crawlers will have a better understanding of what the page is about.

XML-Sitemaps is a great resource will automatically create a sitemap for you. So all you have to do is upload it to your site’s directory.

Analytics

As well as inviting web crawler’s over to your pad, you’re also going to want to keep your eye on the party. In order to understand the impact your marketing efforts are having on traffic and conversions, you want to install Google Analytics, which will allow you to track referrers, visitor flow, and clicks. This information can be immensely useful in optimizing your site for visitors.

Online Marketing

There are several ways to market your business online. You can build a brand through online marketing outlets like social media, blogging, and online newsletters. Whatever your strategy, it is essential to use social networking and link building to your advantage.

Social Networking

The next thing you will want to do is get your business on Facebook, Twitter, Google+ and all other popular social networking sites. People often overlook the importance of social media. It is an excellent way to reach out to several people and filter in the ones that would be interested in your niche.

As well as using the popular most widely used social media sites, you will also want to consider some of the smaller ones. Just like search engines there are social media websites and blogs that focus around a specific niche. Go out of your way to seek out sites pertaining to your niche and create an account for your business there. It can help build your brand and bring in valuable customers with an interest in your business.

Linkbuilding

Don’t forget, search engines do not merely rank your page based on how relevant it is to keywords. They will also look through credibility through a number of things including backlinks. Backlinks are probably one of the most important parts to gaining organic traffic and #1 results on search engines.

Now there’s a lot more to link building than can be explained in this article, but to give you an example it is good to start with niche blogs or forums. Find communities on the internet that accept guest submissions and write about things that pertain to your niche. If you don’t have the writing ability it is always useful to hire a writer who knows your niche. The whole point is not only linking back to your website, but also providing readers with useful information that will in turn build your business’s credibility and brand.

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Post Written by
Greg Middlesworth is the owner of URLjet.

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