Archive For: May, 2014

7 Common Misconceptions About WordPress

7 Common Misconceptions about WordPressWordPress powers 21.2% of websites online.

That’s a huge number.

With such a strong presence around the web, it’s amazing that more people haven’t caught on. WordPress is much more than a blogging platform — it’s far more versatile than you might imagine. If you are leaning towards WordPress, or simply struggling with updating your old, clunky website, perhaps it’s time to make the switch. In order to make the transition smoother, we’ve come up with a list that sheds light on some of the misconceptions that surrounding WordPress.

Read on to learn more.

1. WordPress is for blogging

This couldn’t be farther from the truth. WordPress is used for blogging, but that is just one of its many applications. In fact, WordPress has evolved to become more of a CMS (Content Management System). The software has everything you need to build and easily maintain any type of website, whether for blogging, ecommerce, or business.

2. WordPress is not secure

WordPress is very secure, thanks to its global community of developers and researchers that spend their time fine-tuning the software, releasing patches when needed, and improving user experience. The reason WP is actually more secure than other alternatives is because its use is so widespread. With so many people contributing to its improvement, the product is constantly being improved in both security and capabilities.

3. WordPress isn’t for ecommerce

There are a plethora of themes and plug-ins to make it easy for anyone to sell their products and services online. Woocommerce is one plugin that has been around for years, and makes setting up an ecommerce site a breeze. Woocommerce is a free plugin with a variety of upgrades and add-ons. Woocommerce includes features like coupon codes and discounts, control over shipping calculations, product and category RSS feeds, multilingual support, PayPal and Google Checkout integration, one-page checkout, admin dashboard for sales overview, basic inventory control, and much more.

4. Can ‘free’ software really be that good?

Sometimes when we think of ‘free’ we picture something of little value. It’s time you stop thinking that way. WordPress is open source and free, and backed by a team of developers, designers, and volunteers all over the world. The sheer number of people working with WordPress is exactly what gives it value. While the software is free, themes, plugins and similar services do still require an investment of time and/or money. But the beautiful thing about WordPress is it makes creating a website accessible to anyone with an internet connection.

5. All WordPress sites look the same

This couldn’t be farther from the truth. There are plenty of themes to choose from that can give your site a unique look. Plus, WordPress can be customized anyway you see fit.

6. WordPress is for amateurs

WordPress makes site management simpler even for veteran webmasters. Who wants to toil with lines of code when you don’t have to? Of course, when it comes to customization and design, code is still required. Of course, if you just need to update some text or upload an image, wouldn’t it be easier to be able to do it yourself? You don’t want to be paying a designer for simple updates. WordPress makes it easy to do it yourself.

7. WordPress won’t work for big sites

TechCrunch, TheNextWeb, Wired, and List25 all use WordPress.

Nuff’ said

Hopefully this article cleared up any confusion you may have about WordPress. Continue learning on your journey through the world of WordPress, and check back here at our blog for more tips and tricks. If you have any questions, please add them in the comments!

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How To Create A Landing Page That Converts

How To Create A Landing Page That Converts

 

Landing pages are one of the ultimate ways to attract new customers to your site — and ultimately increase sales. You can’t assume that new visitors reaching your site are going to wind up on your home page: if their search query matches another page on your site, it’s likely that Google will send them towards the most relevant page. This means that visitors from organic search can be reaching pages other than your homepage for the first time. This makes it all the more important to structure each page like a landing page. This insures you are putting your best foot forward, no matter what page your visitor lands on

 

A landing page  is like a first date, so try to make it more attractive and eye catchy with a clear cut Call To Action, that makes an elegant impression on the customers.

There are 8 main essential elements found in converting a page and they are:

C= Clear call to action

O= Offer

N= Narrow Focus

V= Very Important Attributes

E=  Effective Headline

R= Resolution and Layout

T=  Tidy Visuals

S=  Social proof of your site

Today, we are going to review some of the best landing page practices that will definitely let you gain more conversions, so that when a visitor or a customer clicks to your landing page they walk away happy and informed and you get a sale or new lead.

Create strong, uncluttered Landing Page content

As an owner, you probably do not have much time to connect regularly with your customers. For instance , a first impression on a date, you only get one before that person makes their decision about you, same thing applies to the landing page content. So, include clear line content, concise information and eye catchy headlines. You should use ‘’you’’ word to make a clear connection to the customers so that they can easily understand the facts about your product. Give your visitors the ability to scan the landing page quickly and be able to pick out the important information they need.

 Place a prominent call to action on your landing page

You should make your CTA [call to action] noticeable so that customers are clear about where and how to convert. You can use contrasting colors and blank spaces behind the CTA to make it and use simple words that can encourage visitors to take action.  You should give them clear information on what will happen after clicking to CTA. Give them the information on what to expect from your company after they have signed up. Even if you don’t make a sale from some of those sign up’s, think about it this way. You now have a new prospect and or “lead”. This person has just given you their personal information and is clearly interested in your product or services. You can now send them a follow up email with a first time customer deal or just some more info on why your company or product is a right fit for him/her.

Include a video on your landing page

A small image and a small length video is more helpful and clear for a visitor than a lengthy article. You can use a 30 seconds video on your landing page to increase the conversion rate.

Place customer testimonial on your landing page

Placing strong customer testimonials can convince visitors that your product or service is worth trying. Attaching the customer testimonial near the CTA will be a good strategy as it can encourage visitors and reinforce the positive conviction of your landing page.

Closing Thoughts

Without elaborating this more, I wanna stop myself here. So I hope you all understand the way to create a landing page that converts. Really a landing page is the overall impression of your service. Create something that speaks to your clientele, allow them to get clear and concise information about your product or services prior to them signing up for something. A landing page is a great way to showcase a new product or feature.

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