Archive For: June, 2013

5 Things You Should Do After Launching Your Website

5 Things You Should Do After Launching Your Website

So you have a website, now what? Let’s assume that you have already done some keyword research and optimized your website’s text to reflect those important keywords. Now it’s time to make sure Google, Bing and Yahoo know you exist. Search engines use bots to crawl and index content on the web. When users enter certain search terms, the search engine will pull up content it has determined is the most relevant. If you want visitors to your website, you have to have the perfect cocktail for success: good content, structured for the search engines.

Think of the text on your website as the hors d’oeuvres, music, and entertainment for your visitors. The following 5 steps will be your means of inviting people to the party.

Submitting to search engines

If we were to stick to the party metaphor submitting your website to search engine queries is a little like going out to the neighborhood and passing out fliers for your block party. You can have the most wonderfully optimized website in the world, but that still doesn’t mean search engines will automatically find you.

Sometimes all it takes to get noticed is to actually go to the search engines and tell them you exist. Google and Bing, as well as other search engines, all have areas on their site where website owners can submit their page so that it will come up on search results. Doing this will invite their web crawlers over to scan your text for relevant keywords.

Relevant Directories

In addition to the big search engines you will want to keep an eye out for niche engines as well. Not many know, but there are several search engines that specialize in specific things. There may be search engines specifically for forum owners for example.

Just as you submitted your page to Google, you’ll want to do the same for any search engines that pertain to your niche. This is like sending out VP passes to special guests. It’s important to do this if you want an awesome housewarming party because you know they’re going to bring a bunch of friends with them.

Sitemaps

After submitting your page to search engines to be ranked you’ll want to also provide something that will make it easier for web crawlers to navigate your site. This something is called a sitemap.

You can think of a sitemap as an itinerary for your guests (web crawlers) to follow. They inform search engines about all of the URLs on the webpage that are available for crawling. This is done through the creation of a XML file which lists URLs along with descriptions on each URL so that web crawlers will have a better understanding of what the page is about.

XML-Sitemaps is a great resource will automatically create a sitemap for you. So all you have to do is upload it to your site’s directory.

Analytics

As well as inviting web crawler’s over to your pad, you’re also going to want to keep your eye on the party. In order to understand the impact your marketing efforts are having on traffic and conversions, you want to install Google Analytics, which will allow you to track referrers, visitor flow, and clicks. This information can be immensely useful in optimizing your site for visitors.

Online Marketing

There are several ways to market your business online. You can build a brand through online marketing outlets like social media, blogging, and online newsletters. Whatever your strategy, it is essential to use social networking and link building to your advantage.

Social Networking

The next thing you will want to do is get your business on Facebook, Twitter, Google+ and all other popular social networking sites. People often overlook the importance of social media. It is an excellent way to reach out to several people and filter in the ones that would be interested in your niche.

As well as using the popular most widely used social media sites, you will also want to consider some of the smaller ones. Just like search engines there are social media websites and blogs that focus around a specific niche. Go out of your way to seek out sites pertaining to your niche and create an account for your business there. It can help build your brand and bring in valuable customers with an interest in your business.

Linkbuilding

Don’t forget, search engines do not merely rank your page based on how relevant it is to keywords. They will also look through credibility through a number of things including backlinks. Backlinks are probably one of the most important parts to gaining organic traffic and #1 results on search engines.

Now there’s a lot more to link building than can be explained in this article, but to give you an example it is good to start with niche blogs or forums. Find communities on the internet that accept guest submissions and write about things that pertain to your niche. If you don’t have the writing ability it is always useful to hire a writer who knows your niche. The whole point is not only linking back to your website, but also providing readers with useful information that will in turn build your business’s credibility and brand.

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4 Things You Must Do To Become A Successful Blogger

4 Things You Must Do To Become A Successful Blogger

Although it may sound like a no-brainer, all successful blogs share one thing in common – a strong readership. It’s not as easy as it sounds, but with a few tricks you’ll be headed in the right direction. As a blogger, it’s important to remember your goal should be to capture the interest of your visitor immediately, and make them feel like they’ll walk away with some valuable information. If you’re new to blogging and unsure where to start, here’s four guidelines to live by to make sure you’re not only engaging readers, but keep them coming back.

Find a niche

Pick a topic that you are passionate about. If you are truly passionate about something, your writing will reflect that, and this will keep your viewers coming back. Writing about your niche will also keep you from losing interest.

Consistency

Which brings me to my next point, stick with it. After you have given your readers something to come back for. Build a bio with your blog and let them know how often they can expect new content. Most importantly, stay true to that pledge, you do not want your readers coming back to nothing. If you formed a good niche that you are passionate about you should be able to do this fairly well.

Relevant content

Think about your target audience and what type of medium they would be most interested in. Ask yourself, what is it that attracts them more, pictures, videos, or text? Of course you can use all of these things in your blog, but depending on your audience, or the nature of each post, you might want to focus primarily on one medium.

Engage readers

Speaking of engaging readers, you should do it as often as possible. Find a way to get them to participate somehow. Example, you blog about cooking and you want to do a piece about your favorite recipes. Maybe for this piece you do a video and actually show your audience how you prepare these favorite dishes. Then you invite your audience to talk about their favorite meals, and how they prepare them. People do this on YouTube all the time, and you can do it with writing too. You just need to be creative.

Another way to engage your readers is to actually acknowledge that you appreciate them. You can do this a number of ways, from responding to comments to just mentioning that you saw their replies and you appreciate it. You may not be able to respond to all your replies, but you can at least let your audience know you value them. This alone will keep people coming back.

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Don’t Follow the Hype: Create Authenticity through Originality

Don’t Follow the Hype: Create Authenticity through Originality

Content marketing is essential to build any kind of online presence in today’s market. But what seems to be happening is building links has overshadowed the importance of building brands. This leads to sloppy marketing techniques where content focuses not on a product or service, but only serves the purpose to house a link.

Link building is an excellent strategy that can stimulate plenty of views on your web page and bring you to the top of search results. But in the long term, it is better to create quality content that not only helps your SEO but also shows quality in your products and services. Do not depend on Google, search engine algorithms change. However, the first impression your company has in a customer’s mind never goes away.

How do you build your brand?

When you think of Rolex what comes to mind? Watches, right? It took time for Rolex to build their brand, but today, everyone knows that Rolex makes quality watches. Movie stars are photographed wearing them all the time afterall. That’s the effect that everyone should aspire for their company name, quality. No matter what it is your business does, even if you are an independent contractor, you want people to see you as an expert in your field.

Remember that branding is more than visual identity

Your “brand” is not the same as your logo, too many people get this mixed up. You should think of your brand as the single greatest thing about your company, the thing that sets you apart from everyone else. There may be hundreds of companies that make watches, but there’s only one that makes them like Rolex. A brand should show people that you are an expert at what you do. Good content will mirror this.

Using content to improve your brand

There are several ways to use web content to your advantage and build your brand at the same time. All it takes is a little bit of originality. When it comes to blog posts, a good way to do it is by telling readers something interesting they may not have ever heard before. These interesting facts would be related to your business of course.

This article is an excellent example of this because it would peaks the interest of people involved in forum marketing, while also introducing them to something they might not have heard before. It also promotes a brand, a forum host, in a subtle way without sounding too salesy. They do this by simply, being an expert in their own field, and they use their blog wonderfully for this purpose.

Know your demographic

Believe it or not going after a demographic that is too general is a terrible marketing strategy. Understand who your largest demographic is and target them specifically with all of your content. All of your online content should be written to the intended audience. This will not only develop a specific style and brand but also reach out to potential customers. That way, not only are you receiving hits, but you’re getting more sales out of those hits as well.

Leave a footprint

Whatever your marketing strategy is, just remember that your link building strategy should work in unison. Missing out on that golden opportunity would be like shooting yourself in the foot, causing you to be at the mercy of search algorithms, no one wants that. Imprint an awesome impression into your customer’s heads instead.

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Win A Website Contest! from URLjet.com

Win A Website Contest

Are you ready to win a new website for your blog or company? We’re giving away a free website to one lucky winner, plus 3 months of free hosting. There’s nothing for you to worry about – we’ll help you get everything set up.

Contest Entry Instructions

  1. Like the URLjet.com Facebook fan page (if you have not already done so).
  2. Follow the instructions on the Facebook contest app. You can like, follow, tweet, comment, and share for more entries.
  3. Share the URLjet.com Facebook contest page with your friends and ask them to enter as well. (While you are at it, also ask them to like the URLjet.com Facebook fan page.)
  4. One lucky winner will be randomly selected June 3oth, 2013 will be deemed the winner and will receive the free website from URLjet.com.

Contest Rules

  1. Must be 18 years old to enter.
  2. The contest will run through June 30, 2013. The winner will be announced not later than July 4, 2013.
  3. If the winner fails to accept the award, URLjet.com will choose an alternate winner.
  4. URLjet.com reserves the right to disqualify any entry at its sole discretion.
  5. URLjet.com reserves the right to make appropriate revisions or clarifications to contest rules at any time.

Contest Award

The contest winner will receive the Genesis Framework and a child theme of their choice, plus 3 months free hosting. The winner will be announced not later than April 5, 2013.

a Rafflecopter giveaway

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